CASE STUDY
A simpler way to send a Pix
An end-to-end case study over the simplification of the most used flow in the bank, re-imagined within a single screen. Designed from competitive benchmarking to usability testing.
Selected Projects
A selection of products designs and user research
CASE STUDY
Imyoo Website Redesign
We redesigned the whole website for the biotechnology San Francisco based Start-up, establishing a solid brand identity and intuitive digital interfaces.
CASE STUDY
Designing a whole product from scratch
We built the whole digital product for a Silicon Valley based Start-up from zero. We began interviewing clients, then built the whole architecture through the design foundations until the final prototype.
Professional Experience
A chronological view of my journey
2025 - Present
Researcher
Nubank
- Conducting market research at the biggest digital bank in the world.
- AI leadership across the chapter and Business Unit.
- Responsible for quantitative surveys and data analysis of the bank’s most used product, aligned with squad OKRs and leading their definition.
- Conducting qualitative research and usability testing, impacting the development of new product features.
- Responsible for creating reports and writing decks and presentations.
- Leading roadmap direction and prioritization based on research insights.
2024
Product Designer
Kenlo
- Build the mobile app using the Design System
- Qualitative and quantitative researches
- Usability testing
- End-to-end solutions, aligning the product definition with the company's strategy
2022.2 - 2024
Product Designer
Ponto Bloco
- Conducting Product Discovery based on Design Thinking and deep Market Research.
- Conceptualization through wireframes toward a user-centered approach.
- Visual design prototyping based on Design Systems, generating iterative design.
2021 - 2022
Project Manager
Jungle Devs
- Management of the Software Development Life Cycle.
- Responsible for Agile methodologies, ceremonies and releases.
- Ensuring projects are on track regarding scope, quality, documentation, KPIs, OKRs and schedule.
- Working with international customers, designers and software engineers from North America and Europe.
- Responsible for design development.
2021
Product Manager
Sirch
- Creating, documenting and structuring the PMO.
- Managing remote teams across the globe.
- Product development management.
- Stakeholder management and alignment.
2013 - 2014
Bioprocess Engineer Consultant
Way Beer
- Consulting for a craft beer industry.
- Responsible for Good Manufacturing Practices implementation.
- Conducted employee training focused on microbiology education in the industry.
2012 - 2017
Scientific Researcher
UFPR
- Conducting research and experiments, organizing laboratory equipment and analyzing data.
- Physical-chemical and sensory analysis of bioprocessed samples.
- Microbiological and genetic analysis.
- Production of biopharmaceuticals.
- Writing scientific material and laboratory documentation.
Academic Foundation
2023 - 2024
Postgraduate in Product Design
Belas Artes of São Paulo
2012 - 2018
BSc Bioprocess and Biotechnology Engineering
Federal University of Paraná
Let's Connect & Build Together
Feel free to reach out directly through any of the channels below to discuss product designs, research projects, or opportunities.